Pluxee India has released an industry-first report that provides deep insights into the quickly changing world of corporate gifting in India. The research charts rising buying behavior, decision-maker needs, and the increasing role of personalized, digital, and hybrid gifting solutions within organizations.
The unveiling was accompanied by a high-impact webinar and panel discussion, which included senior management from Pluxee’s global and India teams as well as prominent voices of the corporate ecosystem.
The session began with Sebastien Godet, Chief Revenue Growth Officer – Europe, Middle East, Africa & Asia, Pluxee, who set the strategic context and explained the business reasons for undertaking the research. Viktoria Otero Del Val, Chief Strategy, Sales & Marketing Officer and Chief Revenue Growth Officer – UK & US, Pluxee, formally launched the report, as she emphasized the growing importance of insight-driven gifting in the role it plays in building stakeholder relationships.
Harish Sarma, Pluxee India’s Marketing & Product Director, shared the major findings, highlighting the evolution of gifting from occasion-specific gestures towards long-term engagement tactics. The report highlights an emphatic pivot towards heightened personalization, ease of redemption, digital-first offerings, and proximity towards business performance.
The learnings provide the tone for an interactive panel discussion facilitated by Anish Sarkar, Managing Director, Pluxee India, Philippines and Indonesia cluster. The panel consisted of:
- Sachhin Misshra, Cluster Head, Akumentis Healthcare Ltd.
- Sunil Naik, Vice President – HR, India and South Asia, DHL Global Forwarding
- Vikash Agarwal, Divisional CFO, Berger Paints India
The panelists delved into how corporate gifting is being leveraged strategically to maximize employee experience, build culture, and create long-term external connections. The session also touched on practical aspects, from budget efficiency to ESG compliance and measurement of impact. A live Q&A and rapid-fire round provided participants with concrete takeaways on the future of India’s corporate gifting.
Access the full report here: https://www.pluxee.in/corporate-gifting-landscape/
