Prime Highlights

• Tata Motors rolls out Adventure X Persona for Harrier and Safari with rugged exterior and segment-first offerings.
• Harrier at ₹18.99 Lakh, Safari at ₹19.99 Lakh (ex-showroom Delhi).

Key Fact

• Adventure X launch coincides with Tata’s new variant strategy, simplifying Harrier variants to 6 and Safari to 5.
• Bookings start with deliveries underway; launch prices applicable up to October 31, 2025.

Key Background

Tata Motors has enriched its portfolio of premium SUVs with the launch of the new Adventure X Persona for its top-selling models—the Tata Harrier and Tata Safari. The models are specifically offered for adventure enthusiasts and feature a stronger off-road look and feature-laden features. The Harrier Adventure X is offered at ₹18.99 lakh, while the top-of-the-line Safari Adventure X+ costs ₹19.99 lakh, both ex-showroom Delhi. The launch price is available until and including 31st October, 2025, and the deliveries have commenced.

On Tata’s tried- and- tested OMEGARC armature, the SUVs are driven by a 2.0- litre Kryotec diesel shop generating 168 bhp and 350 Nm of necklace and features a 6- speed primer or 6- speed automatic gearbox. Adventure X performances also admit unique amalgamation bus — 17- inch on Harrier and 18- inch on Safari — that are equipped with their off- road tackle. The look also receives a boost with edgy colour tones similar as Lunar Slate and Cosmic Gold.

Internally, the Harrier has an Onyx Trail-inspired cabin with tan and black leatherette seats, while the Safari features a tan oak-finish cabin. Both come loaded with premium amenities of dual 10.25-inch screens, a memory-provisioned Ergo Lux driver’s seat with welcome feature, 10 JBL speakers, and multi-drive modes. Luxury is increased with rain-sensing wipers, auto headlamps, and panoramic sunroofs.

On the safety and technology front, Tata Motors also fits these SUVs with Level-2 ADAS features like adaptive cruise control, lane-keep assist, autonomous emergency braking, and a 360° HD surround view camera. These SUVs, equipped with electronic parking brake and trail-response modes, provide a premium but adventure-tailored drive experience. The placement of the Harrier and Safari range into lean personalities (Smart, Pure X, Adventure X, Fearless X, Accomplished X) is aimed to support Tata’s strategy of making the SUV purchase experience easy and value-based for Indian consumers.